Senior Copywriter

About the role

The company is looking for a strategic Senior Copywriter who can shape brand narrative, conceptual storytelling and performance-driven messaging. You will act as the editorial backbone of the brand, working with Creative Directors, Motion Designers and Marketing Leaders on campaigns across global and local media channels.

Key responsibilities

• Drive the conceptual framework for new brand launches and rebrands, including voice-and-tone matrices, brand positioning platforms and core narrative toolkits.
• Lead ideation and strategy for big-idea creative concepts aligned with marketing OKRs and commercial targets.
• Write and polish copy for TVCs, video scripts, radio spots, OOH, digital and performance ads, landers and CRM/SMS campaigns.
• Draft high-converting copy for web, app, e-commerce and performance email to drive direct response and CTR.
• Act as creative guardian during pre-production, shoots and post-production of TVCs and videos.
• Use AI generative tools (LLMs, prompt engineering) to speed up ideation and iterate copy at scale.
• Ensure grammatical precision, tone consistency, legal integrity and cultural relevance.
• Mentor Junior Copywriters and Content Specialists and run A/B copy tests with performance and analytics teams.

Required profile

• 5+ years of copywriting experience in an agency, fast-paced retail enterprise or high-growth tech environment.
• Native or bilingual English with strong proofreading and narrative skills.
• A portfolio showing big-idea concepts, TVC/video scripts, OOH copy and digital campaigns.
• Deep understanding of consumer psychology, brand architecture and conversion design.
• Ability to pitch to senior stakeholders, mentor others and work under tight deadlines.

Required skills

• Proficiency in modern collaborative platforms, AI generation tools and creative workflow suites.
• Copywriting across TVC, video, radio, OOH, digital and performance media.

To apply, send your CV and portfolio by the application method stated in the original posting.