Junior Brand Manager - Juice & Beverages

About the role

The Junior Brand Manager executes and deploys consumer-centric brand strategies and activations to drive growth and equity for the Juice category and Beverages in Azerbaijan. Using consumer insights and data analysis, the role identifies target segments, shapes brand positioning, optimises marketing channels and ensures consistent brand experiences. It supports a defined product portfolio and works with cross-functional teams on product launches, campaigns and promotions.

Key responsibilities

• Monitor brand, promotion and portfolio performance, run market, consumer and competitive analysis, prepare performance reports and recommend actions.
• Support brand strategy, annual operating plans and growth strategies through analysis of market data and consumer insights.
• Coordinate end-to-end New Product Development, including readiness tracking, gate processes, product codes, pricing setup and launch execution.
• Lead packaging artwork and POSM development, ensuring brand standards, legal requirements and launch timelines are met.
• Manage brand activations and campaigns, from briefs and agency coordination to rollout tracking and KPI monitoring.
• Manage relationships with external agencies and vendors, approving proposals, estimates and deliverables.
• Support media planning and execution, track campaign performance and suggest optimisations.
• Prepare commercial and marketing materials such as sales toolkits, PMR decks, business reviews and launch updates.
• Manage marketing administration and finance processes, including contracts, documentation, budget tracking and expense accruals.
• Act as the primary marketing contact for the Azerbaijan market, coordinating stakeholders and communicating market needs.

Required profile

• Bachelor's degree in marketing, Business Administration, Economics or a related field.
• 1-3 years of experience in Brand Marketing, Trade Marketing, Category Management or FMCG Marketing.
• Experience supporting brand campaigns, activations, product launches and marketing projects.
• FMCG industry experience preferred.
• Analytical thinking, attention to detail, strong ownership and execution focus.
• Languages: Azerbaijani (native), English (advanced), Russian (upper-intermediate).

Required skills

• Proficiency in MS Office, with a focus on Excel and PowerPoint.