Senior Growth Manager - CIS
Binance · Bakou
Job description
About the role
The Senior Growth Manager will lead the market marketing strategy for the CIS region, driving key business metrics and revenue growth. This role combines strategic planning, budget ownership, and cross‑functional leadership to accelerate user acquisition and engagement.
Key responsibilities
- Own market marketing strategy and annual planning.
- Drive business KPIs such as registrations, FTT, MAU, trading activity and revenue growth.
- Allocate and prioritize the marketing budget.
- Identify the highest‑impact growth opportunities.
- Lead cross‑functional planning across Product, PR, Community, CRM, Paid and regional teams.
- Define market priorities and go‑to‑market direction.
- Mentor and coordinate the local marketing team.
- Represent the market in regional planning and business discussions.
Required profile
- 7+ years of experience in Growth, Product Marketing or Commercial Marketing.
- Strong analytical and commercial mindset.
- Proven experience owning business KPIs.
- Track record of leading cross‑functional initiatives.
- Leadership potential with the ability to grow into a Market Lead role.
- Crypto, fintech or tech experience is a strong advantage.
- Native Russian speaker with strong English communication skills.
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Published 1 həftə əvvəl
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