Rəqəmsal reklam bölməsinin aparıcı eksperti

About the role

We are seeking a Lead Digital Advertising Expert to plan, launch and optimise digital advertising campaigns for the bank’s products and services. The role involves daily monitoring, budget control and performance reporting across multiple digital platforms.

Key responsibilities

• Develop, manage and optimise digital ad campaigns on Meta, Google and other platforms.
• Monitor campaign performance daily and adjust settings to meet KPIs.
• Control advertising budgets to ensure efficient spend.
• Analyse results, prepare reports and provide optimisation recommendations.
• Coordinate with creative teams to produce ad assets and track user behaviour on websites and apps.

Required profile

• Strong sense of responsibility, discipline and initiative.
• Attention to detail, ethical conduct and honesty.
• Collaborative mindset and creativity.

Required skills

• Proficiency with Meta Ads Manager.
• Practical knowledge of Google Ads.
• Experience with Google Analytics 4 (GA4) and reporting.
• Understanding of Google Tag Manager and tracking mechanisms.
• Familiarity with Looker Studio and mobile app analytics (preferred).
• Intermediate MS Excel skills.