Marketing Manager – Beverage Industry

About the role

The Marketing Manager will lead the planning, execution and optimisation of marketing initiatives that drive brand growth and market expansion for TAJ LLC’s beverage portfolio. Based in Baku, the role works on‑site and collaborates closely with sales, product and external partners.

Key responsibilities

• Develop and implement comprehensive marketing strategies and campaigns for the company’s brands.
• Manage brand positioning, messaging and both digital and offline marketing activities.
• Analyse market trends, consumer data and competitor insights to inform decisions.
• Oversee marketing budgets and ensure efficient allocation of resources.
• Collaborate with sales and product teams to align marketing efforts with business objectives.
• Manage relationships with external agencies and vendors.
• Track performance metrics, prepare regular reports and refine plans based on results.

Required profile

• Minimum 5 years of experience in Marketing, Brand Management or Trade Marketing, preferably in FMCG or Food & Beverage.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of consumer behaviour and market trends.
• Experience managing integrated campaigns (ATL, BTL, Digital).
• Excellent analytical, communication and project‑management abilities.
• Fluency in Russian; Azerbaijani and/or English are an advantage.

Required skills