Məhsul Marketinqi Ekspert (SMM)

About the role

We are looking for a Product Marketing Expert specialized in Social Media (SMM) to lead the creation and execution of monthly social media content plans that align with the bank’s brand and product communication priorities. The role will ensure the bank’s digital presence reaches target audiences across all channels.

Key responsibilities

• Develop and coordinate monthly social media content plans in line with brand and product communication goals.
• Manage and grow the bank’s social media accounts, ensuring regular updates of corporate and product pages.
• Oversee post scheduling, timely publishing, and content calendar management.
• Coordinate with creative and social media agencies, preparing briefs and supervising content delivery.
• Organize influencer marketing activities, manage relationships with influencers and agencies, and monitor campaign results.
• Track and analyse key performance indicators of social media channels, producing monthly and campaign reports.
• Monitor digital and social media trends, proposing adaptations for brand communication.
• Contribute creative ideas for product and service communication and support other digital marketing tasks, including on‑site SEO.

Required profile

• University degree in Marketing, Economics, Business Administration, Advertising or Digital Marketing (preferred).
• Fluent spoken and written Azerbaijani and English; Russian is a plus.
• Minimum two years of experience in digital marketing or social media, preferably in the banking sector.
• Experience managing marketing projects and coordinating with agencies.
• Strong analytical thinking, problem‑solving and presentation skills.

Required skills

• Proficiency with MS Office suite.
• Experience using social media platforms and their analytics tools.
• Knowledge of Google Analytics and Google Tag Manager.
• Understanding of on‑site SEO techniques.